Revance Announces Blue Lizard® Australian Sunscreen Times Square Takeover to Celebrate National Sunscreen Day
Nashville, TN (May 27, 2025) - Revance is proud to announce that Blue Lizard® Australian Sunscreen, the #1 best-selling mineral SPF brand in the U.S.*, is celebrating National Sunscreen Day on May 27th with a dynamic digital billboard in New York City’s Times Square, capping off Skin Cancer Awareness Month and heading into sun season with a bold message: Be Fearless in the Sun.
“We’re excited to mark National Sunscreen Day in such a powerful way,” said Steve Gallopo, Executive Vice President and Chief Commercial Officer, Consumer Skincare. “This billboard is a monumental celebration of our heritage in mineral sun protection and a call to action for everyone to take sun safety seriously.”
“Our mission is to make sun protection accessible and easy for the whole family,” added Nicole Watson, SVP Global Therapeutics Marketing, Consumer Skincare. “This recent rebrand reflects that, with cleaner formulas, enhanced aesthetics, and the same uncompromising SPF 50 protection people have trusted for years.”
The Times Square billboard showcases Blue Lizard’s newly rebranded and reformulated line of mineral sunscreens. The updated formulas feature 100% mineral active ingredients and are free from fragrances, parabens, phthalates, oxybenzone, and octinoxate – offering the same powerful broad-spectrum UVA/UVB protection the brand is known for, now with a cleaner ingredient profile and modern packaging.
“UV exposure is cumulative, and daily use of a broad-spectrum mineral sunscreen, like those from Blue Lizard, can significantly reduce the risk of developing skin cancer,” said Dr. Aanand Geria, Board Certified Dermatologist. “Blue Lizard is a brand that I feel confident recommending to my patients and using on my own family knowing they will stay protected.”
As a proud partner of The Skin Cancer Foundation, Blue Lizard is reinforcing its long-standing commitment to sun safety and skin cancer prevention. This Times Square activation amplifies that mission on a national stage – empowering families to enjoy the sun with confidence and the protection they can trust.
For more information about Blue Lizard and its full line of products, visit www.bluelizardsunscreen.com.
*Revance calculation based on data reported by Circana database in the Mineral Sunscreen category for the 52-week period ending 4/17/2025. Copyright @2025 Circana, LLC.
About Blue Lizard®
For nearly 30 years, Blue Lizard has been a trusted name in sun protection, offering a comprehensive range of mineral sunscreens designed to safeguard all skin types. Our dermatologist- and pediatrician-recommended 100% mineral formulas are free from fragrances, parabens, and phthalates that can irritate sensitive skin and are free from oxybenzone and octinoxate, aligning with our "We Love the Reef™" initiative to protect delicate marine ecosystems. Featuring Smart Cap® Technology, Blue Lizard product packaging also lets consumers know when harmful UV rays are present and reminds them to reapply. Blue Lizard is owned by Crown Laboratories, Inc., a Revance company.
