Crown Laboratories Unveils New Corporate Branding
Johnson City, TN (May 22, 2019) - Crown Laboratories announced today that it is launching its new corporate branding, a result of significant business changes made this past year. In addition to its consumer and prescription portfolios, the organization has invested in two new divisions, beauty and aesthetics, Vita Liberata and Bellus Medical respectively, and has made enhancements to its OTC therapeutics division.
“Since its early days, Crown’s growth engine has been its Blue Lizard® Australian Sunscreen franchise,” says Jeff Bedard, President and CEO of Crown Laboratories. “However, we always envisioned a strategy that included continued internal development as well as acquisitions that would broaden our focus outside of sun care. That strategy has led Crown to now have major business units focused on aesthetic medicine, generic and branded dermatological prescription drugs, OTC and prestige beauty.
By identifying and commercializing relevant, impactful treatments that provide value for medical providers and their patients, we are securing our foothold in, and committing to, expanding our presence in the medical and aesthetic dermatology marketplace. Our new tagline, ‘Skin Science for Life’ further defines the connection to Crown’s portfolio and our partnership with our physicians and the patients they treat. No matter the stage of life, Crown has a science-driven skin care solution that fits the individual’s needs. Our recent acquisitions continue to fulfill the long-term goal of Crown’s Brands, providing skin care solutions through life’s journey.”
Along with the tagline, the new logo incorporates a multicolor palette which symbolizes Crown’s revitalized spirit, energy and excitement in its pursuit of scientific excellence in the skin care arena. This new branding is revealed in the company’s public messaging platforms, such as LinkedIn, Facebook, and its corporate website, www.crownlaboratories.com.