Blue Lizard® Australian Sunscreen Partners with Sesame Workshop for Fun in the Sun Educational Content
JOHNSON CITY, TN (Mar. 1, 2019)—Crown Laboratories, Inc., announced today that its Blue Lizard® Australian Sunscreen brand is now a proud sponsor of Sesame Street, a commitment that includes supporting the show on PBS and the creation of “Fun in the Sun” educational content on Sesame Street’s YouTube channel.
“Sesame Street has a rich 50-year history of creating fun, educational content for families,” said Garrick Killbery, Crown Laboratories’ Executive Director of Marketing for Consumer Healthcare. “This partnership with Sesame Workshop, the nonprofit organization that produces the iconic show, signifies our shared values of educating children and families on the importance of healthy habits like sun safety and skin cancer prevention.” Blue Lizard® began sponsoring the show on PBS on Friday, March 1, 2019. Sponsored “Fun in the Sun” videos will launch on Sesame Street’s YouTube channel the week of Memorial Day, during Skin Cancer Awareness Month.
“As a nonprofit organization, all of the work we do is in service of our mission to help kids everywhere grow smarter, stronger, and kinder,” said Jennifer Ahearn, Vice President, Strategic Partnerships and Themed Entertainment, Sesame Workshop. “We are proud to welcome Blue Lizard® as Sesame Street’s newest sponsor and work together to provide resources and content that keep families happy and healthy.”
To learn more about Blue Lizard® Australian Sunscreen – including a new line of sunscreens formulated without Oxybenzone or Octinoxate, which some research suggests are potentially harmful to coral reefs – visit www.BlueLizard.net. You can also find the brand on Facebook, Instagram and Twitter.