Blue Lizard® Australian Sunscreen Announces Collaboration with Sesame Workshop™
JOHNSON CITY, TN (May 20, 2019) – Crown Laboratories, Inc. is pleased to announce that Blue Lizard Australian Sunscreen is now an official partner of Sesame Workshop, the nonprofit educational organization behind Sesame Street.
The Sesame Street and Blue Lizard line features Elmo on the mineral-based baby sunscreen and Cookie Monster on the mineral-based kids’ product. Both products are available in color changing Smart Bottle™ or Smart Cap™ tubes, which turn pink (Elmo) or blue (Cookie Monster) in harmful UV light and, in turn, help teach children about the importance of re-application.
Blue Lizard is also a proud sponsor of three “Fun in the Sun” educational sun safety videos in Sesame Street’s ”Happy, Healthy Monsters” YouTube series. The “Fun in the Sun”” videos will focus on general sun safety tips for children and their families, including sunscreen application, protective clothing, hydration and other helpful hints to add to their daily summer routines. The series launches the week of May 20th on Sesame Street’s YouTube channel.
“We are thrilled to be partnered with Sesame Workshop to ensure that sun safety is a fun and engaging experience for children this summer and beyond,” said John Petersen, Chief Commercial Officer at Crown Laboratories.
“Sesame Workshop’s mission is to help kids everywhere grow smarter, stronger, and kinder, and we’re pleased to collaborate with Blue Lizard on resources and content that will keep families happy and healthy,” said Jennifer Ahearn, Vice President, Strategic Partnerships and Themed Entertainment, Sesame Workshop.